James is the co-founder of iwantmore.ai, a UK-based AI consultancy that helps organisations maximise the benefits of AI and automation through strategy development, training, and implementation support.

Prior to founding iwantmore.ai, James was a partner at RSM, where he held senior global leadership roles across business development, brand, and marketing. With over sixteen years at RSM, he led major transformation initiatives including the firm’s UK rebrand and the rollout of enterprise CRM and martech systems. He also played a key role on RSM International’s AI task force, exploring opportunities to integrate AI into client service delivery.

With deep expertise in marketing, digital transformation and AI adoption, James brings a pragmatic and commercially focused lens to technology innovation. He now advises professional services firms on how to use AI responsibly and effectively.